Promoting Lavender, its uses and benefits to the general public and manufacturing sector
Assessing new Australian developed Lavender cultivars

Continuing support for the expansion and development of the lavender industry throughout Australia

Identifying market niches for Lavender growers and producers
Increasing the general networking ability of the industry

Developing a certification scheme to recognise the individuality of Australian Lavender

Targeting of opportunities for the development of Lavender for the domestic and export markets
Developing an industry based skill and training scheme

Networking with other Lavender growers and lavender industries throughout the world to mutually advance the uses and production of Lavender